Recently the new Apple (Wi-Fi only) i-Pad was launched on the US market and in a few days the 3G+Wi-Fi version will appear in the shops. In Europe they will arrive shortly. With this device Apple hopes to re-create the success that is being having with i-Pods and i-Phones.
Many people, though, are a bit sceptical this time about the real need of buying an iPad: the common question is: “What for?” because:
· It can’t stay in pockets
· it’s heavy (from kg 0.68 Wi-Fi only to kg 0.73 3G+Wi-Fi)
· it can’t be used with one hand only
· it is not multi-tasking
· it has no USB ports
· it has no webcam
· it doesn’t support Adobe Flash
· it is not that cheap (prices vary from $499 to $629)
OK, it seems excellent for reading e-newspapers and e-books, it has got a great display for games and it can use the same applications developed for the iPhone. But, is this enough to make people crazy to buy it? How many people have a desperate need to read e-newspapers and e-books on the go? And to play games on it? Well…
We know that one of Apple’s strategies is to create lots of expectations for new products, then sell basic models of these new products in order to give customers something new to play with and in the same time stimulate them to plan further purchases of advanced models, etc. but…
Long time ago there was a kind of PCs, the Tablet PCs, that were announced to be “revolutionary”, “to change people’s habits”. They could be used as a notepad, it was possible to handwrite notes and draw graphs on their screen but in reality they were a big commercial flop: too expensive and too heavy to be carried around.
Now we have got this “pad”. Other computer makers, such as Dell and Asustek, are hectic to show that they also have a pad shortly coming on the market, but again: what for?!?
In these days people in mobility have quite a rich choice of devices such as: iPhone (new version is announced for June 2010), several kinds of Blackberry (with real and virtual keyboard), Netbooks (display sizes from 10” to 12”), Laptops (display sizes from 13” to 17”). Where will the iPad fit in as far as ubiquitous needs are concerned? I don’t know. Do you?